Before you go looking for suppliers (and before you even choose a niche), you need to focus on value. This is something I’m going to bring up regularly throughout this guide because it’s such a crucial principle.
Frankly, many dropshipping businesses don’t care about value. Dropshipping has gained a somewhat bad reputation because many dropshipping retailers are just trying to outsell their competitors by offering cheaply made products. To make matters worse, dropshippers will sometimes resort to shady tactics to sell and oneup the competition. All of this has led people to believe that it’s a scammy practice, but that couldn’t be further from the truth.
A dropshipping business is just like any other business, so it makes sense that you should approach dropshipping the way you’d approach another kind of business. Sadly, many dropshippers overlook this. They don’t take the time to build a sturdy foundation.
Thinking about value will help you start up a successful dropshipping business. It’ll help you stand out from your competitors, and more importantly, you’ll be focusing on the single most important aspect of any business, dropshipping or otherwise.
The best way to focus on value is to build it into your dropshipping business from the start. Everything you do should add value to your audience in some way
If value is your number one priority, you’ll be much more likely to get consumers’ attention, and your business will last much longer than other dropshippers who just want to make a quick buck
Wondering how you can make value your priority? Well, there are some important questions you need to ask yourself before doing anything else：
Who are you trying to help?
What type of people do you want to reach, and what do they want?
What niche(s) could you add value to?
What kinds of products do customers in my niche want?
How can I put my customers first?
In short, the best way to provide value is to listen to your potential customers, find out what they want, and then give it to them. Your job is to give customers the best possible experience.
Keeping value a priority has tangible benefits for your dropshipping business. Having this attitude will help you:
- Acquire and retain customers
- Grow a loyal customer base
- Stand out from your competitors
- Make your business unique and trustworthy
Throughout this guide, you’ll notice a consistent theme of adding value. It’s important that you don’t lose sight of this goal as you go on. It’s easy to get caught up in the rush of starting a business, but you have to remember to always keep value first.