Dekorations- und Gastronomiebeleuchtung · Projekt

22-Tage-Zyklus und unter 1 % Bruch bei Glas- und Keramik-SKUs

Eine Marke für Dekorations- und Gastronomiebeleuchtung aus Eindhoven ersetzte vier voneinander unabhängige Anbieter durch das integrierte Lieferkettensystem von FFOrder. Der Seefrachtzyklus wurde von 60 auf 22 Tage verkürzt. Die Bruchrate bei Glas- und Keramikleuchten sank von 12 % auf unter 1 %. Wiederholungsaufträge über den Projektkanal stiegen um 42 %.

Partner seit Q2 2024
15D

Von der Fertigstellung im Werk bis zum EU-Lager, von 60 Tagen reduziert

<1%

Bruch bei Glas- und Keramikleuchten, von 12 % gesenkt

+42%

Wiederholungsaufträge über den Projektkanal von Designern und Hotels

99.4%

Pünktliche Lieferung in NL, DE, BE, FR und UK

—DER KUNDE

Eine niederländische Leuchtenmarke für den designorientierten europäischen Käufer

Gegründet 2019, liefert diese niederländische Marke für Dekorations- und Gastronomiebeleuchtung Glaspendelleuchten, Keramikwandleuchten und architektonische Leuchten an Privathaushalte, Boutique-Hotels und F&B-Einrichtungen in der gesamten EU und im Vereinigten Königreich. Die Marke erzielte einen Jahresumsatz von 16 Mio. € über den eigenen Direktvertrieb (DTC), Bol.com, Amazon NL und DE sowie einen Projektvertriebskanal, der Innenarchitekten und Hotelgruppen bedient. Doch hohe Bruchraten, verstreute Zertifizierungen und ein 60-tägiger Nachschubzyklus begannen, sie Projektgewinne zu kosten. Sie wandten sich an FFOrder mit einem Ziel: die EU-Route nach einem einzigen, vorhersehbaren Standard zu betreiben.

Auf einen Blick

Industry
Decorative and hospitality lighting
Headquarters
Netherlands
Founded
2019
Channels
DTC · Bol.com · Amazon EU · Project
Annual GMV
€16M
Revenue from anchors
71%
Active SKUs
540
FFOrder partner since
Q3 2024
Use case
Fragile freight, EU certification, project SAC
Inside the operation
The challenge

Four structural bottlenecks were costing them project contracts every quarter

01 Breakage
12%
Damage rate on glass and ceramic fixtures in transit
Single-layer cartons, untested cushioning, and consolidated freight handlers turned every shipment into a damage lottery. Project clients refused 12% of arriving stock on inspection.
02 Cycle time
60D
Sea cycle from line-off to EU warehouse
A 60-day cycle made it impossible to commit to hotel fit-out delivery dates. Sales lost three to four contracts a quarter on lead time alone.
03 Certification
16%
Inbound holds on EU and UK customs
CE marking, ENEC certification, WEEE registrations, UKCA for the UK, and per-country LVD labeling were managed by three separate vendors. Mismatched paperwork triggered a 16% inbound hold rate.
04 Project SAC
14D
Sample turnaround for designer and hotel clients
Designers needed samples in days to win a tender. The brand took 14 days to ship a single fixture sample to a Milan or Berlin design studio. Tenders closed before samples landed.
"In May we lost a Berlin boutique-hotel contract because we could not promise delivery dates we could keep. The same month three glass shipments arrived with breakage above 15%. The problem was not the product. The problem was the system."
Internal operations review · May 2024
The solution

One integrated supply chain system engineered for fragile-goods EU distribution

Pain

12% breakage on glass and ceramic fixtures

Untested packaging, rough handling, refused inspections.

FFOrder

Factory-end anti-shock packaging system and insured fragile lanes

Multi-layer corrugate, foam-sleeve inserts, and drop-tested cartons applied at the factory before pickup. Fragile-cleared freight handlers on insured lanes. Breakage on glass and ceramic SKUs landed under 1% across 12 months.

Pain

60-day sea cycle to EU warehouse

No way to commit to hotel project delivery dates.

FFOrder

Sea-air multimodal routing into Rotterdam and an Eindhoven transit hub

Bulk inventory moves on consolidated sea capacity into Rotterdam. Time-critical project allocations move on dedicated air into Schiphol. One operating thread, one tracking layer. Cycle landed at 15 days across the catalog.

Pain

16% inbound holds on EU and UK customs

CE, ENEC, WEEE, UKCA handled across three vendors.

FFOrder

Diverse customs clearance solutions across the EU and UK

CE marking, ENEC, WEEE, and UKCA conformity prepared at the factory. Per-market labeling, HS codes, and country-of-origin documents assembled before dispatch. Inbound holds landed under 2% across NL, DE, BE, FR, and the UK.

Pain

14-day sample turnaround to designers

Tenders closed before fixtures arrived.

FFOrder

Dedicated project account management and a 5-day sample channel

100+ VIP account managers in a 1-on-1 model dedicated to the project channel. Sample stock held in the Eindhoven hub, dispatched same day, landed in Milan, Berlin, Paris, or London within 5 days. SAC fluent in EN, NL, and DE project workflows.

The outcome

Twelve months in, the EU route moved from cost of survival to competitive edge

15D

From line-off to EU warehouse, down from 60 days.

< 1%

Breakage on glass and ceramic SKUs across the catalog, down from 12%.

99.4%

On-time delivery across NL, DE, BE, FR, and UK on the unified routing layer.

5D

Sample turnaround to designer and hospitality clients across Europe, down from 14 days.

+42%

Project repeat orders from designers and hotel groups in 12 months.

+35%

Average order value as full-collection sales replaced piecemeal replacements.

For three years our business ran on apology emails. Glass arrived broken, samples arrived late, and every hotel project we won, we won by promising delivery dates we could not keep. Today the boxes arrive intact, the samples land in 5 days, and our project team competes on design instead of damage rates.

Founder and Managing Director
Dutch decorative and hospitality lighting brand
Why FFOrder

One system five capabilities built for fragile-goods EU distribution

Factory-end protective packaging

Drop-tested multi-layer cartons, foam-sleeve inserts, and fragile-cleared lanes from line-off. Breakage on glass and ceramic SKUs landed under 1%.

Diverse customs clearance solutions

CE, ENEC, WEEE, and UKCA assembled at the factory. Per-market HS codes and labeling prepared before dispatch. Inbound holds across the EU and UK landed under 2%.

Sea-air multimodal routing

Bulk on sea into Rotterdam, project allocations on dedicated air into Schiphol, one tracking layer. 60-day cycle compressed to 22 days across the catalog.

Dedicated project account management

100+ VIP account managers in a 1-on-1 model for the project channel. 5-day sample dispatch to Milan, Berlin, Paris, and London. EN, NL, and DE workflows.

40,000+

Factory partnerships in the FFOrder sourcing network

50,000+

Orders per day dispatched across Zhengzhou, Shenzhen, and Yiwu

100+

Global logistics routes across air, sea, and rail multimodal

110,000+

Corporate clients served on the platform since 2017